Chief Creative & Pen Boss
With every project, it is my goal is to exceed your expectations for both efficiency and design. To ensure that your needs are met, we've outlined some rough guidelines of what to expect during the creative process.
One. Listen & Strategize. Before we get started, I want to understand your needs and vision. Through client meetings and in-depth research, we'll work together with the client to define project objectives, define goals, determine the target audience, and timelines.
Two. Conceptualize. We will create initial mockups to determine the design direction and tailor it according to your taste and ideas. Typography and graphic elements will be explored for client feedback.
Three. Design. Once a direction has been decided, we will refine the design and all required elements.
Four. Create. Final design will be fine-tuned and details will be added to make the design ready for final output production.
Five. Delivery of Files. For print or graphic design projects, your final files are promptly delivered in all desired formats (ie. Native files, eps, tiff, jpeg, etc). We coordinate with quality printers to receive client quotes and proofs. Our ultimate goal is to simultaneously exceed client expectations and work within your budget by advising on various directions for printing.
Carucci Wines (click image to enlarge)
This was a dream wine label project for a very small winery. Winemaker and owner, Eric Carucci, appreciated Jeremy's work and wanted to somehow integrate a photo that truly represented his wines, the region and the terrain in which many of the grapes were sourced.
The photo on the label (see image) was taken at the top of the western most point of the Sta. Rita Hills Appellation in Santa Barbara County facing east. We wanted the Carucci logo to look as though it was emerging from the photo itself, so the logo is blind embossed. We chose a wrap around label to give the bottle an almost infinity feel and allowing the entire image to show as you turn the bottle. The varietal is done in foil to add the only pop of color seen on the label.
The bottle is photographed from 3 perspectives to show the label in full. Also, shown below is the original photograph taken which was the inspiration for the label.
D. Volk Wines (click to enlarge)
This was a wine label project created for Dana Volk, owner, winemaker and female extraordinaire for D. Volk Wines.
After a previous life in the wine business, she decided to move back "home" to the Santa Ynez Valley and begin her second career in wine with her own personal project. Her vision is to make delicious, high quality wines from the local area that her friends and family could afford. She has a creative, vibrant energy that we hoped to capture in her label.
As an enthusiast of all things ocean/beach/outdoors, Dana wanted to somehow incorporate the ocean without being too literal. The goal was to keep the artwork both whimsical and modern. The original artwork was created using a wood carving block. Future varietals will incorporate various accent colors and foils for the higher end brands.
Be sure to check out Dana's wines and visit her in Solvang, CA!
Biltmore Wines (Click to Enlarge)
This wine label project was created as part of the 90th anniversary celebration for the Biltmore, Santa Barbara Four Seasons Resort. Before beginning the project, we toured the property and referenced elements that were significant to the Resort to draw inspiration from (see a few elements referenced in the images below).
The set of two, the Reserve “1927" (left) and the Biltmore Merlot, represent the dual nature of the design. The “1927” is a limited edition bottling while the white label is intended to be made each year.
The font for “Biltmore” was traced from an old photograph of the property to tie in with the Art Deco period when the resort was built.
The channel islands at the base references the view as seen from the resort and the palm texture is a tribute to the diverse collection of palm species found throughout the resort’s property.
The final design is a continuous representation of the channel islands as seen from the view at the Biltmore, Santa Barbara Resort. We wanted to incorporate the palm fronds as well, but not draw away from the islands. So the fronds have no color and instead are spot varnished on the black, 1927 label and blind embossed on the Biltmore label.
This is Santa Barbara's second largest tree and dates back to the 1800's. The property was built around this colossal beauty.
The inspiration for the "Biltmore" font was sourced from an old postcard of the resort.
Keeping with the yin-yang, the idea was to highlight the property's magnificent fig tree.
Alternative ideas for the 1927 label playing with elements of the fig leaf's shape and texture.
The initial ideas for the Biltmore bottling was to focus on the channel islands and the property's abundant palm trees. We considered changing the color palate for this bottling each year.
SeaGoat Wines (Click to Enlarge)
SeaGoat is a boutique wine label curated by Carlos Hubner-Arteta, an importer of small wine labels from Spain and South America.
"I had given up on California Chardonnay until I tasted a bright, nervy and balanced surprise from the valleys in the Sta Rita Hills. Open to the sea, this awesome appellation channels the chilled marine fog creating a perfect environment for cool climate grapes and elegant wines. Our growing obsession with this region became reality when a good friend offered me a few barrels to create our first blend... and SeaGoat Wines was born.
A SeaGoat is a mythical creature that emerged from the Seaand lost its tail on the shore as it climbed into the hills. Our first effort is 11 barrels of Chardonnay sourced from three,distinct vineyards planted on this ancient seabed. Salud! — C.H.A."
Hudson Bellamy Wines (Click to Enlarge)
This was the first vintage for the Hudson Bellamy wine label project. The client wanted a geometric focus label and minimal attention to their names. We blind embossed "Hudson Bellamy" so it appeared as though it emerged from the rays on the label.
Later, they decided to remove their names all together except for the back label and add a fantasy name to each bottling instead (see right).
This is the second rendition of the label design with a little color added to each of the rays (which was adjusted based on the varietal).
Jeremy and I teamed up to create an image driven Wine Club brochure for Sanford Winery & Vineyards. Subtle foil enhancements paired with a felt finish, uncoated paper was chosen to give the piece an elevate but rustic feel. The application tear off is left with the winery and the new member keeps the remaining piece as a momento from the property.
As part of the re-design for Sanford's printed collateral, we create new technical one-sheets for each of the wines. The one-sheet is used in the tasting room, in wine club shipments and for distributors to quickly reference the important details for the wine.
This one-sheet ideal for wine geeks in a tasting room, in wine club shipments and for distributors to quickly reference the important details for the wine.
This "sleeve" was created to elevate the guest's experience by consolidating all printed materials that the guest would receive.
Thanks to Jeremy, we had a large gallery of images to choose from but the direction was to keep a stark black-white feel with just a pop of the brand's color palate.
From invoices, to brochures, to personal notes, the idea was to create a piece that felt like a "gift" from the winery —even if it was a bill ;-)
This Tri-Fold + Half-Fold brochure expands to give the viewer access to Liquid Farm's vineyard sources and a brief overview of their offerings.
The piece opens to reveal the large, 11"x17" vineyard map. Liquid Farm's approach of blending vineyards to create different palate profiles, the map serves as a good reference point for the location of the sources. In the future, we hope to include detailed information on each of the vineyard such as soil profile, elevation, clones and rootstocks planted, and farming practices.
Ballard Canyon AVA
Los Olivos District AVA
Two versions were created for each map. The first showed the root stocks, clones and varietals planted. The second showed the wines the blocks are bottled under.
I was pretty excited about it as you can see :-)
Using the winery's color palate and playful, illustrative branding, the vineyard map highlights the winery's diverse sources throughout Santa Barbara County.