We get a lot of questions regarding file format — what's the difference between all the file types? So here's a quick overview on how or when to use the many different file formats we send when delivering project files.
JPEG (seen as “.jpg”): JPEGs are the de facto standard for image compression in digital imaging devices. JPEG is a “lossy”' compression format, capable of reducing digital image files to about 5% of their normal size. Typically, we will send 2 JPEGs for every 1 image — “ImageName.LR” refers to a lower resolution image specifically sized for web use (ie. Website, Facebook, Instagram, etc). “ImageName.HR” refers to the higher resolution image specifically sized for print (ie. print publication requests, brochures and other print collateral).
PNG (seen as “.png”): This file type developed as a patent-free alternative to GIF, this format is used for lossless compression for purposes of displaying images online. We will only provide “.png” files for the purposes of creating an image with a transparent background. Such instances would include: bottle shots with transparent backgrounds for use on websites where the background color is not white, as well as, logo files for web use.
TIFF (seen as “.tif”): TIFF files are flexible bitmap image files supported by virtually all paint, image editing, and page-layout applications. This format supports CMYK, RGB, Lab, grayscale files with alpha channels and Bitmap files without alpha channels. TIFF also supports LZW compression, a lossless compression format. When we send TIFF files, we are providing you with a high resolution image. We typically will only send these files directly for print publication (as they are significantly larger than JPEG files) or when a client requests a high resolution image with a transparent background (ie. a bottle shot or logo file).
EPS (seen as “.eps”): EPS is a file extension for a graphics file format used in vector-based images in Adobe Illustrator. An EPS file can contain text as well as graphics. It also usually contains a bit map version of the image for simpler viewing rather than the vector instructions to draw the image. We will only send “.eps” files for logos. These files can be given to any printer, designer, etc to access the original art file without compression for layout purposes.
PDF (seen as “.pdf”): PDF is a file format used to present documents in a manner independent of application software, hardware, and operating systems. Each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, graphics, and other information needed to display it. Most of our graphic files will be delivered as PDFs and are to be use for print purposes or for viewing but not usually for web. If you have received a pdf but would like to share that pdf online, please request a format for web use.
Most of the image files we send to clients are too large to be attached to emails (unless only one or two images are required). Therefore, Hightail is our preferred format for digital file transfer, we will not provide a hard format (ie. CD or flash drive) unless requested.
The email you receive will be from our account with Hightail and will look something like the following: Jeremy Ball via Hightail <email@example.com>
and it will contain a link to the Hightail website and, specifically, your file.
We will typically send a “Name.zip” file when transferring images to you via Hightail. These “.zip” files are the best way to transfer folders rather than having you download multiple files individually. Once you download a zip file, it will need to be “unzipped” to access the folder. To do so, simply double click on the “.zip” file and it will automatically create a new folder with an identical name (excluding the .zip) under your downloads. You will need a Zip program to extract them to another folder on your hard disk. If you don't have a zip program see the web for free or shareware programs such as WinZip, CuteZip, etc. Mac users will not need a zip program. These programs can also be installed for free on smart phones and tablets (ie. Zip Viewer).
We provide options for 2 license formats: Web Use Only and Any and All Media Use.
A. Web License Only for Commissioned Photo Shoot – Exclusive Use, No Time RestrictionsClient will receive signature images in format sized for web use only (1200px long edge). Usage includes the following but is not limited to: social media, personal website, online publications, bloggers, etc. Although the images received may be big enough for print at a small size, client does not retain license for use of images for print. Client has exclusive rights to photos for unlimited time period; images cannot be resold by the client or photographer. Photographer retains rights to display images for portfolio use only.
B. Web License Only for Stock Photography – Client will receive selected images in format sized for web use only (1200px long edge). Usage is limited to client website but may also be used for social media (must tag or photo credit Bottle Branding) or online publication requests (must credit Bottle Branding). Although the images received may be big enough for print at a small size, client does not retain license for use of images for print. Client will have rights to photos for unlimited time period; images cannot be resold by the client. Bottle Branding reserves the right to withdraw license if photo is misused in any way.
Any And All Media Use – Exclusive Use, No Time RestrictionsClient will receive full and unlimited usage rights to selected images with no time restrictions in both high and low resolution. Usage includes the following but is not limited to: web-use, print publications, print advertising (ie. brochures, marketing collateral, posters, print ads, etc). Client has exclusive rights to photos for unlimited time period; images cannot be resold by the client or photographer. Photographer retains rights to display images for portfolio use only.
We kindly request that all images created by Bottle Branding be credited or tagged when using for social media purposes (@bottlebranding) or in print publication (credit Jeremy Ball, Bottle Branding). Photo credit is not necessary for bottle shot photography, small ad layout, client commercial use (ie. Brand collateral such as brochures and postcards), client websites, etc. Our goal is not to clutter your brand with photo credit but to expand our exposure in situations where many eyes are on an image.